Intelligent Design Needs a Re-Branding

The Reconquista Initiative


Intelligent Design Needs a Re-Branding

In this age of consumerism, everyone understands the importance of positive branding; indeed, companies and individuals alike readily comprehend that if your “brand” has negative connotations attached to it, then there are a great many people that will pre-judge you on that basis alone rather than taking the time to survey your ideas in the detail that they deserve. And though such a “pre-judging” may not be fair, it is a reality, and there is no escaping that reality. So, in light of this fact, I thus contend that given the branding difficulties that now surround it, it may be time for the Intelligent Design (ID) movement to consider re-branding itself with a new and improved label. Indeed, perhaps it is time for the ID movement to change its main moniker to something like the ‘Science of Intelligent Agent Detection’ or ‘Agent Detection Science’. And the reasons for why this proposed change would be beneficial to the ID community are as follows:

  1. First, in making this change, there is the obvious benefit that some small part of the negative branding and prejudice associated with ID would be removed, and thus ID could gain some additional supporters merely from making this minor change to its name.
  1. Second, the label ‘Agent Detection Science’ (or the ‘Science of Intelligent Agent Detection’) sounds more professional, academic, and intellectually rigorous than the term ‘Intelligent Design’ does, just as the term ‘Forensic Science’ sounds more professional, academic, and intellectually rigorous than the term ‘Scenes of Crime Investigation’ does. And so, such a labeling change will have a positive persuasive effect at an almost sub-conscious level, which, in turn, should give ID a greater chance at a fair hearing amongst people who would otherwise disregard it without a second thought.
  1. Third, by labeling itself as ‘Agent Detection Science’, the ID movement actually links itself much more closely to other ID-type fields like forensics, archaeology, and SETI (Search for Extra-Terrestrial Intelligence). Indeed, given that all these other fields are in the business of detecting the hallmarks of agent causation rather than natural causation, and furthermore, since all these fields are, quite literally, agent detection sciences, then by directly labeling itself as an ‘Agent Detection Science’, the ID movement would gain greater credibility through its clear connection to these other already-credible fields; furthermore, such a labeling “connection” would also automatically make it the case that any objections brought against the methodology and “scientific status” of ID would simultaneously be objections against the methodology and “scientific status” of such disciplines as forensics, archaeology, SETI, and so on. And since many individuals would be loath to deny the legitimacy of the methodology and scientific status of these latter fields, then such individuals might at least hesitate in their objections to ID given its similarity to these other fields.
  1. Fourth, the label ‘Agent Detection Science’ is more precise than the ID moniker, for ID, as well as all the other ID-type sciences already mentioned (like archaeology) are in the very business of using certain methodologies to detect the presence and activity of agents rather than of natural causes, and so, by changing the name from ID to something like ‘Agent Detection Science’, the ID movement would, in its very title, be clearly stating what it actually strives to do. And since what ID strives to do is in no way shocking when you consider that SETI, archaeology, forensics, and other fields strive to do the exact same thing, then in providing this clarity in its very label the ID movement would be clear that it is little different than these other sciences are.
  1. Fifth, ‘Agent Detection Science’ has the term science in its very name, which helps to immediately and directly assert that ID is a science, just like forensics and archaeology are considered to be, and so its status as a claimed science is put right into the open for all to see (and please note that if you truly deny that ID is a science, then it would be easy enough to change the name to ‘Agent Detection Methodology’ or ‘Agent Detection Theory’ or even ‘Agent Detection Analysis’).

And so, the long and short of it is this:  there are a number of excellent reasons why the ID movement should consider re-branding itself; doing so would help to take ID to the next level of its development while simultaneously dropping some of the negative baggage that is, at the present time, directly attached to the ID label. And such positive changes would be highly beneficial to the ID movement as a whole.

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Anno Domini 2017 03 07

Non nobis Domine, non nobis, sed nomini tuo da gloriam

One thought on “Intelligent Design Needs a Re-Branding

  1. Interesting idea. I agree that it would be useful to make a clear distinction between looking at the evidence of mental activity behind the structure and function of living organisms, and trying to prove a certain religious view by any means available, including looking at living organisms. It might take more than just a name change, though. It might take a brave, unusually objective group of scientists to question what they already “know” to be true. And it might require a re-thinking of science’s assumption of materialistic reductionism.

    Most religious people and most scientists are hampered by fundamentalism, a rigid clinging to an unquestioned assumption. For the religious crowd it’s often the assumption that their favorite ancient writings are essentially infallible, incapable of being mistaken about science, history or anything else. For most scientists it’s the assumption that the universe is composed only of matter and energy (materialism); therefore everything is reducible to mindless cause and effect, even the human mind that came up with this idea (reductionism).


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